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Reimagining how CPG leaders manage demand, optimise trade, and build resilient value chains in the AI era.
Consumer Packaged Goods companies operate in a constant state of change - balancing shifting consumer behaviour, competitive pricing, and retailer negotiations while trying to sustain margins.
The challenge isn’t data scarcity; it’s data disconnectedness. Fragmented systems across trade, supply, and marketing mean decisions are reactive, not predictive.
Fornax bridges this gap with AI-powered data strategies that create a single, intelligent view of performance, linking the shelf, the shopper, and the supply chain.
Our domain-focused teams blend data engineering, analytics, and machine learning to:
The result? CPG leaders gain precision control over growth - improving contribution margins, accelerating planning cycles, and building brands that thrive in disruption.
From marketing to manufacturing, we help CPG leaders connect strategy with execution - using data, analytics, and AI.
See tomorrow’s demand - today. We build predictive forecasting systems that integrate sales, retailer, and external signals to anticipate shifts in demand. Our AI models detect seasonality, inflation impact, and consumer behaviour trends, enabling planners to align production, inventory, and marketing with confidence.
Invest where it truly pays off. We unify promotional, sales, and customer data to model ROI across campaigns, channels, and retailers. With AI-driven elasticity modelling and simulation, brands can design promotions that lift revenue, protect margin, and build brand equity - not just volume.
Know your customer beyond the transaction. We integrate first-party, retail, and digital data to reveal true consumption patterns and cohort behaviour. This empowers marketing teams to personalise outreach, measure lifetime value, and design campaigns that turn one-time buyers into loyal advocates.
We help CPG brands analyse SKU-level performance across geographies and channels to understand what truly drives profit. This visibility enables teams to make strategic decisions on product retention, pricing, and portfolio mix. Our profitability dashboards uncover underperforming products and suggest rationalisation opportunities, empowering leaders to focus investment on the SKUs that deliver sustainable growth.
We start with the key business decisions that matter most in your sector - then design data foundations, models, and AI systems that improve them measurably. Each industry playbook is based on real-world use cases and continuously refined through deployment experience.
We don’t just deliver dashboards or models - we build AI-ready ecosystems that connect data, business, and technology. Our focus is decision adoption, not just data availability.
Yes. Our engineering approach ensures seamless integration with platforms like SAP, NetSuite, Snowflake, and BigQuery, making AI and analytics adoption frictionless across your tech stack.
Most clients begin to see impact within 90 days - from predictive demand forecasting to AI-enabled pricing and retention optimisation. We focus on quick wins that scale sustainably.
Absolutely. With experience across regions and industries, our team has delivered solutions spanning supply chain, marketing, finance, and operations - creating unified, decision-ready intelligence across the enterprise.
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