CPG (Consumer Packaged Goods)
Driving CPG growth through precision analytics, demand planning, and trade optimisation.
Driving CPG growth through precision analytics, demand planning, and trade optimisation.
Every sector faces a different set of challenges, whether it's operational complexity, regulatory pressure, or the race to become data-driven. At Fornax, we bridge that gap with a blend of strategy, analytics, and engineering, aligning technology investments directly with business outcomes.
Our domain-focused teams work closely with clients to modernise platforms, embed AI, and enable measurable transformation. From accelerating manufacturing productivity to transforming retail experiences and enhancing financial decision-making, we deliver results that scale.
Every sector faces a different set of challenges, whether it's operational complexity, regulatory pressure, or the race to become data-driven. At Fornax, we bridge that gap with a blend of strategy, analytics, and engineering, aligning technology investments directly with business outcomes.
We build predictive models that measure and simulate the impact of trade promotions across products, channels, and retailers. These insights identify which promotions drive incremental sales and which erode profitability. Through continuous learning, our frameworks reallocate trade spend dynamically, ensuring investments are aligned with real-world outcomes and improving ROI with every campaign cycle.
Our machine learning models enhance forecast accuracy by combining historical sales data with external factors like seasonality, weather, and competitor activity. This creates a demand signal that’s responsive and resilient. By connecting forecasting with supply and logistics data, CPG leaders can reduce stockouts, improve on-shelf availability, and enhance customer satisfaction, all while cutting waste and inventory costs.
We help CPG brands analyse SKU-level performance across geographies and channels to understand what truly drives profit. This visibility enables teams to make strategic decisions on product retention, pricing, and portfolio mix. Our profitability dashboards uncover underperforming products and suggest rationalisation opportunities, empowering leaders to focus investment on the SKUs that deliver sustainable growth.
We embed ESG metrics directly into production and distribution data flows. This provides granular insight into carbon impact, packaging waste, and energy efficiency across the supply chain. By turning sustainability reporting into a measurable performance layer, we help CPG leaders align environmental goals with operational efficiency and long-term brand equity.
We help organisations turn data and AI into measurable business outcomes. Our work spans strategy, data foundations, analytics, and AI/ML solutions - all designed to improve growth, efficiency, and resilience.
We anchor every engagement in business outcomes, not technology hype. Our approach blends strategy, engineering, and adoption so that solutions scale, endure, and deliver real impact on the P&L.
We work across retail, manufacturing, e-commerce, consumer packaged goods, and logistics. Our solutions are adaptable, enabling transformation in diverse industries and functions.
Fornax HQ is headquartered in Mumbai, India with delivery capabilities across regions. We support clients worldwide, helping them adapt to shifting markets and accelerate transformation.
Collaborative and outcome-focused. We embed closely with client teams, prioritise clarity, and measure success by decisions improved, not just deliverables handed over.
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