The White Willow is a startup driven by the philosophy that people have different body types and sleeping styles, and hence, they should have access to a wide range of pillows to choose as per their comfort levels and personal choice. They offer the largest product portfolio with over 70 different types of pillows from Pillows for sleeping, Sofa, Bed & Couch Cushions, Multipurpose Wedge Support pillows for pain relief, Maternity pillows for pregnancy discomfort, Travel pillows, Pillow for kids, and Special knee & back support pillows.