Plum is India’s 1st 100% vegan beauty brand with a strong portfolio of Peta approved cruelty-free & non-toxic products in skincare, haircare, personal care & makeup. All products are formulated with ‘good science’ — a combination of the richest sources of natural nutrients and research-backed actives, and come in recyclable packaging, adhering to our brand ethos of ‘goodness that delivers.’ Plum is driven by a strong leadership & investor team focused on building value for - People, the Planet & Profit-sharing participants.